![]() ![]() ![]() In particular, PESTEL reflects the names of the six segments of the general environment: (1) political, (2) economic, (3) social, (4) technological, (5) environmental, and (6) legal. PESTEL is an anagram, meaning it is a word that created by using parts of other words. ![]() PESTEL analysis is one important tool that executives can rely on to organize factors within the general environment and to identify how these factors influence industries and the firms within them. Because the general environment often has a substantial influence on an organization’s level of success, executives must track trends and events as they evolve and try to anticipate the implications of these trends and events. The latter set of factors are said to exist within the general environment. The Elements of the General Environment: PESTEL AnalysisĪn organization’s environment includes factors that it can readily affect as well as factors that largely lay beyond its influence. Be able to offer an example of each of the elements of the general environment.Explain how PESTEL analysis is useful to organizations. ![]()
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